An affair. A brand. Unlike what the world thinks, the two are not synonymous and in fact one has a distinct advantage over each other and has far greater chances of dominating the competitive market in the long run. As you probably guess, branding is the main driving force behind every growth-oriented company and the essence of life that keeps those titanic brands like Coca-Cola or Apple on the throne in their industry.
That is why transforming your business into a brand should be your no.1 priority.
Establishing a strong brand in the competitive arena will feed your strategy and drive your company into the top of each search list – so it’s a kind of win-win. Unlike small companies that do not have a recognized brand, Google and other relevant search engines prefer to highlight well-known and optimized brands just because they offer better user experience and keep growing industry.
This is obvious in the fact that if you type “buy office lamps” in the search bar, the probability of giving Amazon or eBay on the first page of the results page is higher than, for example, in the case of a site that has a domain name containing keywords.
It’s well-known that it’s not just about using keywords in your domain name. For this reason, and for many other reasons, it is essential that your SEO strategy revolves around building a strong brand that the global market will know and love.